
LEADERSHIP, GROWTH & CONTINUITY
Building a foundation
for the next generation.
Vicky Bakery
Ten years of consulting included helping develop the licensing structure that laid the foundation for the subsequent franchise model. George later served as CEO and Chairman of the Executive Board of Directors across all Vicky Bakery companies.
During approximately one year of his executive tenure, the brand opened one corporate store and six franchise locations. George strengthened corporate staffing and clarified responsibilities to advance pending expansion plans, and helped complete the planned transition to the founding family’s third generation ahead of the anticipated timeline.
Leadership in the room
The CMO proposed Baker’s Bench’s full-day, convention-style format. The marketing department organized it, and all corporate departments presented. George opened with the roadmap and closed with a summary.


